Production Treatment

The Music Video: Michael Jackson – They Don’t Care About Us

Duration: 4mins 45secs

Audience:

The song is aimed towards all classes as the aim is to raise awareness to all classes including working class, middle class and upper class. Middle class people may also have a concern for the narrative of the song as it is most of the video and lyrics are directed at them. It is also directed to the government, as the purpose of the track is protesting against those responsible for most of the injustices which occur within the world. However, the audience is broad as most of Michael Jackson's songs have been aimed at a wide audience which our video will have the same intention.

Resume:

The outline of the pop song is a complaint towards the government and higher-class people whose policies have no care or consideration for lower classes. The main scene in our video will be of Lucas Adekoya performing; this will be cutting to shots of contrasting situations from homeless people to business people, and children which implies who they don't care for. Being that Michael Jackson has been a major pop icon for many years, it is likely that older people will find this appealing, however the video involves a broad audience as his music does have a widespread fan base ranging from all ages and genders. The audience can expect to see a powerful performance from our dancer, an interesting variety of settings shown, and moving scenes relating to the purpose of the lyrics. Hopefully the powerful performance will emphasize the meaning of the lyrics and the song, the variety of settings will denote the contrast of lifestyles and the moving scenes shown through green screen will connote the negativity felt, created by the government and the media.

Suggested Elements:

· The main aim of our costume is to portray the same theme as the original video. As there will only be one person performing, the concept of using a Michael Jackson shirt for the costume, indicates the message is being carried on, and who the message is from.

· We have chosen to use the green screen for Lucas’s dance performance. We have also decided to use the green screen to illustrate specific words within the lyrics which are relevant to the purpose of the song, as well as the illusion of the dance moves.

· Our locations will be based in different parts of the City Centre, such as the Gardens, Alleyways, and Market Street, Castlefields etc. We aim to use a range of locations which match the theme to the music video.

Recording Days:

We will roughly begin filming by the 11^th of October. In total we have 9 weeks of production time as the deadline is on the 17^th of December. This means that we intend on using 5 weeks of this time in filming, and the therefore the rest on post-production (editing, insertion of transitions, sound and possible refilling). Also towards the last 2 weeks some of us will work on completing our CD cover and poster.