Magazine Cover One

We had two attempts at our magazine advert and decided to choose the second one.

On our first attempt, we had a basic idea of how we wanted to promote the CD release, after researching other magazine adverts first to inspire our ideas. Large and colourful images and text are what catches the viewers attention. For us to do this and also make it fit in with the video and CD cover, we chose to use a greyscale image and white text because the white text on a dull background also makes the text stand out and catches the viewers attention. All the text on the poster is white in particular, and the stars are 'gold'. The white background on the stars is an image found off a search engine, which we inserted onto the advert. We agreed we needed to add a rating to the CD because this would help to promote it and thought rather than more text informing the reader, an image would be more appealing. Although in this case, this particular image doesn't suit the rest of the advert and therefore we changed it to make it look better and more eye-catching on our final advert.

We chose to title the advert 'M.Jackson' in a signature font to give the impression that Michael Jackson himself had signed the poster. This wasn't the main focus of the advert and therefore the font size used was relatively small.

We used Trebuchet MS for the title: 'They Don't Care About Us' and we used TW Cen MT for the title: 'CD OUT NOW' and bolded the font to make it stand out to the viewer.

We also used TW Cen MT for the quote and for the iTunes advertisement because of continuity. This particular font we felt looked professional.

By adding a rating of five stars, this appeals to the viewers over a two star rating because people are more likely to choose to listen to songs with a higher rating as they are enjoyed by a larger number and wider range of listeners.

It was necessary to inform the listeners that some of the content of the CD is explicit and therefore parental advisory should be taken into consideration.

The image we chose to use is of lucas during one of our filming shots which we also used in our music video. This particular image conveys with the idea of disguising the performer and keeping his identity a mystery. The street light in the top right hand corner of the poster brightens up the advert and also stands out on the dark background. Some may see this as Michael Jackson under a different light. This background image is effective in many ways. One of the ways in which it is effective is because Lucas is punching thin air, but you can imagine that it is Michael Jackson punching in anger.