Magazine Research

The three poster selected represent the different format in which posters can be advertised. They used different styles of font and imagery to promote the single. The “Leona Lewis” advert use large font sizes and an image of her as it focus points. On the right hand side is her posing as on the other side is large font “LEONA LEWIS”. The poster puts across a simple soft theme by using a beach and a clam blue sea. The beech represent then calm vibe we get as we associate the beach with relaxing peaceful time. So by using that as a back ground implies that the song has a soft element to it. They chose to put the release date at the bottom in medium font size plus other details about the single. The advert is very simple with not a lot of writing or images so that focus is not drawn away from their aim.

However the “La Roux” advert has lot more of writing in comparison to “Leona Lewis”. The writing in the advert has uses quote from various sources to promote the single. They use well known sources as it raises the profile of the artist. It is a simple advert as it only has one image with writing on the right hand side. This large image allows the audience to see who the artist is and attracting more fans that didn’t know her by name but was familiar with her face. The piece is promotional as it states the different songs provided giving the reader more to go off.

This advert has also got more detail for the reader, providing them with information on the release date and places here it can be purchased. This gives the reader more of an idea where they can get it and how making it that much easier for the reader. However if you notice in this one it doesn’t not have any images or a picture of the artist. I think it is because they are aim at their fans that are familiar with their name. Their showings they are not bothered about appealing to a boarder audience by not using their artist as a selling point. Their choices of colours are very vibrant and bright making up for the absent images drowning the audience in to reading it. The artist name was placed in the centre of the advert with a flash of bright orange behind.